| This spring, flowers and trees are not the only thing in bloom – Macy's and Jekyll Island are embarking on a partnership certain to flourish in the coming months. As a part of this partnership, the two entities will host a variety of in-store events which will showcase not only the natural beauty of Jekyll Island but provide an assortment of special offers for Macy's customers.
The upcoming Macy’s Spring Flower Show themed 'Let’s Go to Jekyll Island' and the Macy's Father's Day 'Stay, Play & Play' golf promotion, are just two of several initiatives that are a part of a long-term partnership between the two brands--designed for mutual traffic-driving activities.
“This campaign is based on the impact we have seen when retail and travel destinations partner,” said Susan Hancock. “Traffic driving promotions in-store that create the desire to travel to a certain destination also increase the desire to buy related merchandise, and visa-versa. It's the emotional tie with the consumers that every marketer strives for.”
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